Your headline is the first thing a reader sees. If you haven’t grabbed their attention, oh wells! 80% of people will read your headlines and keep it moving on to the next story. The other 20% will actually read your blog post. And of that 20%, maybe 2% will stay and read more. The only way to get more readers is to convince that 80% that your blog post is worth reading and convince that 20% that there is great content worth clicking around for.