rue 107To be clear, I’m that girl who loves all the dark colors on the color wheel. You know the purples, blues and blacks. I’ve never been a pink girl. EVER! Like seriously, I detest that color with all of my soul’s fibers and juices (like could I be allergic).

But there’s something girly, but not too girly, happening over at Rue 107. Their latest style masterpiece, Curves Watermelon Crush Collection has me wanting to push the buy button–repeatedly!



Each piece in this fruit-inspired collection was dipped in our favorite summer snack, watermelons. Perhaps it was obvious to you. But wanna hear something crazy? I swear I didn’t even notice these were watermelons. The design is so cleverly done that it’s not corny. And you know, watermelon dresses can get real 3rd grade…fast.

These pieces are colorful, playful, and yet sexy all while still maintaining the curvy expectations we have for the brand. This entire collection scream “vacation anyone?” From deliciously cut swimsuits, to flirtatious whimsical skirts–I think any (or all) of these looks will fit perfectly into your summer wardrobe plans!

Take a look for yourself by clicking on any image below to start the gallery. 


Shop the latest from Rue 107 Curves Now!

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