What was the goal with this campaign?
Want more of your natural silver and less gold? Pantene’s got you covered! The fan-favorite, Pantene Pro-V Silver Expressions Purple Shampoo is back with a new look. For those consumers who are slaying the natural hair color game with their grey/silver hair, we want to reintroduce the Silver Expressions Purple Shampoo – and that’s where you come in!
What is the assignment?
Create a blog post or YouTube video featuring and demonstrating how to use the beloved Pantene Pro-V Silver Expressions Purple Shampoo. Show your love of the product by highlighting the product benefits for those gals who have chosen to embrace their natural grey and the noticeable differences in the health of your hair!