Hey beauties, Maui here! Have you heard the news? Celebrity makeup artist Pat McGrath is set to launch her first product, Gold 001 this Thursday.
Gold 001 is what McGrath calls a “highly malleable formula that you can use it as an eyeliner for a Studio 54 look, put it on top of a shadow, blush or lipstick, you can also use it as a body paint,” she said. The product can also be used wet or dry to create a gilded glaze, an opaque or sheer and placed anywhere on the body.
Pat McGrath has already given us a sneak peak at Gold 001, which is priced at $40. Runway observers got to experience it during Prada’s Spring 2016 showing, when she used it over a lipstick for a gilded finish. The product was also used on Kim Kardashian West for a shoot West did for online makeup purveyor Violet Grey.
McGrath thought ahead when packaging, because she knows that life happens. Gold 001 comes packaged in glassine on a bed of gold sequins with a “second-life container,” Mehron Mixing Liquid and a metal spatula. “We’re doing that because if it breaks…and it may, it’s not the end of the world,” she said. “You just scoop it into the other container.”
I was in the labs, working on my [full] line, and I saw this incredible gold, this is something I couldn’t sit and wait a year for. That will be the kind of platform Pat McGrath Labs will offer. – Pat McGrath
So now we know that not only can we expect limited-edition and limited-run products that McGrath wants to put on the market soon, we can expect a full color line. Although we have no official name, or specific details; we do know that there are plans to launch a full Pat McGrath cosmetics line, most likely in late 2016.
Is it just me, or is that Gold 001 a must have? I can’t wait to get my hands on it in, how about you? As usual, you know there will be updates and a product review right here!