Back in January, Maybelline released their new Color Sensational Vivid Matte Liquid Lip Color. I was recently sent 7 of the 10 colors in this collection. And because I love you and I want you to be "in the know," I decided to torture my lips and do some lip swatches. No really lip swatches hurt. Anywhos.
Product Deets + My thoughts
Brand messaging: Maybelline’s Color Sensational Vivid Matte Liquid Lip Color has a creamy liquid base for a soft, cushiony feel.
The formula is smooth, emollient and creamy. It has a faint old-school lipstick smell. If you purchase any of these you'll know exactly what I'm talking about when you open the tube. A lot of beauty bloggers have complained about these not being "matte" but I get why Maybelline is using this terminology. I don't think that they are referring to how it dries, but rather the feel of the formula. It's not a thin shimmery consistency like a gloss but it's also not thick like a lipstick. Almost all of these colors are opaque and flat, even on the lips, except Possessed Plum, which shows a lot of streakiness even after layering and blending.