maybelline vivid matte

Back in January, Maybelline released their new Color Sensational Vivid Matte Liquid Lip Color. I was recently sent 7 of the 10 colors in this collection. And because I love you and I want you to be "in the know," I decided to torture my lips and do some lip swatches. No really lip swatches hurt. Anywhos.

Product Deets + My thoughts

Brand messaging: Maybelline’s Color Sensational Vivid Matte Liquid Lip Color has a creamy liquid base for a soft, cushiony feel.

The formula is smooth, emollient and creamy. It has a faint old-school lipstick smell. If you purchase any of these you'll know exactly what I'm talking about when you open the tube. A lot of beauty bloggers have complained about these not being "matte" but I get why Maybelline is using this terminology. I don't think that they are referring to how it dries, but rather the feel of the formula. It's not a thin shimmery consistency like a gloss but it's also not thick like a lipstick. Almost all of these colors are opaque and flat, even on the lips, except Possessed Plum, which shows a lot of streakiness even after layering and blending.

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  1. March 8, 2016 / 2:20 pm

    Rebel Red and Possessed Plum are gorgeous! I mean, to be honest, they’re all beautiful, but I’m just a sucker for reds and purples for lips. Thank you for the insight on these products, Ty. Love ya! <3
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  2. March 8, 2016 / 4:08 pm

    Thanks for sharing this product. I really love the colors. I think I may have to make a trip to the drug store to pick these up!

  3. March 10, 2016 / 10:35 am

    OMG! I was “in my monthly mood’ and went to Ulta for some retail therapy I got the purple and being a chocolate girl I was NOT disappointed in the color showed up so nicely! Oh also.. I may go back for the nude it looks pretty good on you here.

  4. Abby Cheatham
    March 13, 2016 / 4:38 pm

    The nudes look great on you Ty! Your recommendation of Milani eyeliner is fabulous, I wear glasses as well and it makes a great smoky eye effect. Thanks for sharing!

  5. June 29, 2016 / 9:11 am

    Those look amazing on you! Too bad that the darkest shade is streaky, because it would have been the first shade I would want to get. Anyways, I am definitely going to check these out in the drugstore.

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