[tps_title]5. Not being persuasive in your writing.[/tps_title]
Your headlines are whack! There I said it. Also, no one is clicking on it. There, I’m mean for being honest. But it’s true. Not a single person is clicking on your post because your headlines scream, “please scroll past me because this post MIGHT be boring”.
A good writer knows how to hook you with the headline and introduction. They empathize with your pain points. They offer special bonuses leading to instant gratification.
Here are some examples of my recent headlines:
Being persuasive (not click bait-y) will inspire your readers to engage with your content and take action.
Here’s what you should be doing…
Structure your blog posts and social media updates with a technique called AIDA. AIDA is an advertising formula that helps you write captivating posts, newsletters, landing page copy, social media updates and more.
Here’s what the acronym means:
Attention: Attract the attention of your reader (with an enticing headline). Example: Sneak Peek, You Won’t Believe This Ish, Yikes…)
Interest: Give fresh and insightful information that’ll interest the reader.
Desire: Persuade your reader. Convince him to believe in your idea by stating its proven benefits.
Action: Once the reader has engaged with your copy, don’t assume he’ll take the necessary next step. End your post with a compelling call to action but make it clear and easy for the reader to take your intended next step.