[tps_title]4. Not telling a story.[/tps_title]
Here’s where I brag a little because it’s the one thing I know I do well. Keep your reader in my mind with every post and tell them a story. Yes, solve their problem but don’t be rude and just throw content down their timelines. Why did you want to solve their problem in the first place? What makes your ass the expert on their problem? Is this a problem that you or a friend has had? Why should they shop at that expensive ass store on Fifth Ave? Did you decide to indulge and you want them to indulge also?
Skipping this step is so unforgiving and you will find that your traffic will literally stand still if you’re not doing this. Your content goals should be aligned with educating your audience, addressing their pain points and inspiring them to take action.
Here’s what you should be doing…
Take your time and write some dope ass content. Really guys! Think about your opening paragraph and remember it’s about them and what they want. Write something that makes them get all the feels. Like, “OMG, she wrote this post for me!” or “Lawrdt, she knows my life!”
Discipline yourself to write every word with the audience persona in mind. Also remember that some stories are visual and require a good gif or meme to really evoke the feeling of your post.