[tps_title]3. Not creating an email list or not using your list.[/tps_title]
Umm, did I say that this post was really for me. SMH! For me, this was my biggest fail. I actually started collecting emails early on but I only sent newsletters out when the sky was red or if it happened to sprinkle Unicorns tears at midnight. From day one, you need to collect emails and send a weekly newsletter. Why? Because we are always in our phones and email is the most effective marketing channel for any business. It’s more effective than Facebook and Twitter when done correctly.
I’ve found that most of my traffic comes from Facebook, but people are just lurkers. They aren’t loyal there. They will look, skim read and move onto the next. Very few people actually take action. But your email subscribers are loyal and engaged. They are the first to comment and take action. Also, they will trigger that social media distribution of your content you need desperately by sharing your articles on their social media. This will allow you to gain more of an audience.
Here’s what you should be doing…
Add a opt-in pop-up to your blog. Here’s a list of 67 email marketing tools that you can use. Once you’ve found the tools that meet your needs, commit to writing a love letter to your readers once a week. Update them on your life, share your best content and offer deals.
Umm did you sign up to get my love letter, expect one in your inbox this week.