Six! Yep, six years blogging. I don't even know where the time has gone. Plus, I'm like a pre-OG blogger. And to be completely transparent, this is only the second thing in my entire life that I've consistently done. Well third if you count motherhood (but who gives up on that, insert duh emoji). Writing is something that I do every single day. Whether it's a long oversharing Instagram post, or a 500 word rant on Facebook, I am always sharing my thoughts.
The number one question people ask me is, "how did you become so successful?" First off, how y'all know I am successful. That word is relative and depending on the day...but I will say that being successful is a state of mind that is only determined by you.
But when I look back at those six years there are a few mistakes that I made that maybe you don't have to if I spill the tea! So here's 8 mistakes you need to avoid when you start blog (or even if you're blog is old, stop doing these things now!)
Umm, did I say that this post was really for me. SMH! For me, this was my biggest fail. I actually started collecting emails early on but I only sent newsletters out when the sky was red or if it happened to sprinkle Unicorns tears at midnight. From day one, you need to collect emails and send a weekly newsletter. Why? Because we are always in our phones and email is the most effective marketing channel for any business. It’s more effective than Facebook and Twitter when done correctly.
I’ve found that most of my traffic comes from Facebook, but people are just lurkers. They aren’t loyal there. They will look, skim read and move onto the next. Very few people actually take action. But your email subscribers are loyal and engaged. They are the first to comment and take action. Also, they will trigger that social media distribution of your content you need desperately by sharing your articles on their social media. This will allow you to gain more of an audience.
Here’s what you should be doing…
Add a opt-in pop-up to your blog. Here’s a list of 67 email marketing tools that you can use. Once you’ve found the tools that meet your needs, commit to writing a love letter to your readers once a week. Update them on your life, share your best content and offer deals.
Umm did you sign up to get my love letter, expect one in your inbox this week.