[tps_title]2. Not creating an editorial calendar or a schedule[/tps_title]
So about this. I am so so so so so guilty. Like, real guilty. But it’s 2016 and managing my day is something I am trying to get better at. I took a long unplug break during Christmas and now we are a week into the new year and things just ain’t right with my schedule. I just wanna nap and watch Snapchat. Breaks are good but don’t let that break turn into a vacation and don’t let that vacation turn into a hiatus.
Here’s what you should be doing…
Create an editorial publishing calendar and stick to a schedule even while you are on vacation. This will build anticipation with your audience. You can even share what’s coming to get them (and yourself) excited.
My plan is to get my editorial calendar for the year done this week (like I said I took a vacation and all went…)! This way I can effectively and deeply serve YOU, my reader! I can also stay relevant on the Internet. Plan ahead for holidays, big events…alla dat: let Google be your best friend and figure out what people were searching for this time last year. Most likely they will do it again this year.
If you are on WordPress, you can get started with the Editorial Calendar plugin to organize your schedule. It’s free with a simple user-friendly drag and drop interface. Personally I use CoSchedule. I like the combination of the editorial calendar and the ability for me and my team to schedule social posts for the week, month or whenever.