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Have you noticed that the way we are communicating is changing? Drastically and rapidly. I don’t even watch TV anymore. All of the “breaking news” of the world I get from the popular internet search engines, my favorite blogs, and of course Twitter. So naturally your favorite brands are reaching out to consumers in a whole new way. Gone are the days of clipping coupons and insert social currency.


I know, you’re like me and perhaps have probably never heard of the term before today. But we all use and share social currency every day. You won tickets to the hottest summer music concert of the year because you retweeted something a brand posted on Twitter. Or you received a free spa day for being the XXth person to like something on Facebook. Social currency is the “actual and potential resources which arise from the presence in social networks”.


If you’re an American Express card-holder you know exactly what I mean. American Express launched Membership Rewards 20 years ago as a first of its kind program that over time has continued to innovate through new partners, categories and features. Membership Rewards are more than just points, it’s a social currency that connects Cardmembers to the people, experiences and things they love.

I don’t have an American Express and boy oh boy I am totally jealous. The points for the Membership Rewards don’t expire, you don’t have to have a zillion points to use them, the pay with points is a perfect way to begin your vacation, you get bonus points from shopping online with your American Express, and most importantly redeeming is a click away.

(Well color me happy and SIGN ME UP!)

As our communication changes even more, social currency will become a huge incentive in our lives. I mean who needs money these days when there’s so much social currency to share.

Chime in and share with me some of the ways you’ve saved time or money with social currency.




About The American Express Membership Rewards Program: The Membership Rewards program from American Express offers more than a million rewards from over 500 brands. The program allows Cardmembers to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards, with many opportunities to earn points faster. Membership Rewards points are redeemable in a wide selection of reward categories. Points have no expiration date, and there is no limit on the number of points a Cardmember can earn. For more information about the Membership Rewards program, visit http://www.membershiprewards.com.

Disclosure: This is a sponsored post and compensation was provided by American Express via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of American Express.

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1 Comment

  1. May 5, 2011 / 7:26 pm

    Cha-Ching thanks for the info! xoxo

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